Our Brand Story

In the journey to create Amaranth by Agaja, my story began with a struggle against severe hormonal and inflammatory acne. The quest for a beauty line that aligned with my values proved to be a daunting task. I yearned for a solution that was not only effective but also fully vegan, devoid of synthetic fragrances, emulsifiers, and other harmful additives.

Frustratingly, the products marketed to address my specific skin conditions fell short; instead, they exacerbated my skin issues. This frustration fueled my curiosity, leading me to delve into product reviews. I was eager to discover if others with extreme sensitivity faced similar challenges.

To my surprise, I found a community of individuals who shared my struggles. Despite products working for the majority, there was always a percentage of people with extremely sensitive skin who experienced adverse reactions.

Determined to make a difference, I embarked on the journey to create a skincare line that addressed these concerns. Amaranth by Agaja was born – a 100% vegan, cruelty-free brand free from emulsifiers, artificial fragrances and other skin aggravating ingredients. Understanding that the skin is the body's largest organ, absorbing up to 60% of what we apply, our brand embraces a holistic approach inspired by Ayurveda.

Our commitment extends beyond beauty; it's about nurturing and caring for your skin's well-being. Amaranth by Agaja is not just a collection of products; it's a testament to the transformative power of clean, vegan skincare. Join us on this journey to healthier, radiant skin, where Ayurvedic principles and cruelty-free practices converge for a skincare experience like no other.