The anti-aging industrial complex sold you a lie.

  • A $200 SERUM IS STILL A SERUM

    The same 1% active in a $30 bottle works the same as in a $200 one. The marketing's been quietly hiding what the other 99% actually is.

  • "CRUELTY-FREE" HIDES A LOT

    Beeswax, lanolin, honey, snail mucin. Most "clean" beauty quietly uses them. We don't — and we say exactly which ones we left out.

  • AGING ISN'T THE ENEMY

    Aging isn't something to fight. We're for skin that looks like itself at every age — and the daily practice that makes that possible.

Your skin isn't the problem.

The narrative is — and so is what you put in your body.

— Agaja, founder of Amaranth

Ayurveda, made for the woman who reads the label.

  • NAMED, TRACEABLE INGREDIENTS

    Saffron, gotu kola, ashwagandha, neem, manjistha — every herb on our label is named, sourced, and explained. Drawing on 5,000-year-old Ayurvedic formulations, supported by modern research.

  • NO SYNTHETIC FILLERS

    No SLS, no synthetic fragrance, no parabens, no PEGs, no silicones. Just plant oils, named botanicals, and the kind of ingredient list you can read without a chemistry degree.

  • VEGAN-OWNED, NOT JUST VEGAN-PRODUCTS

    Our ethics won't change with trends. We're vegan-owned — which means no animal ingredients ever, including beeswax, lanolin, snail mucin, or honey hiding in the formulation.
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We've been there. (Both photos are Agaja, 5 years apart.)

"I tried everything."

"Five years of dermatology prescriptions, $200 serums, and 'clean beauty' brands that quietly weren't vegan. I fainted in the shower on day 3 of spironolactone. Nothing was working — and nobody was asking the right questions about why."

— Agaja, Founder

"Then I went back to what I grew up with."

"My grandmother's Ayurvedic practices. Sesame oil. Neem paste. Saffron in warm plant milk. Every formula at Amaranth comes from that lineage — combined with the modern research that finally explained why it worked when nothing else did."

— Agaja, Founder

Let customers speak for us

from 14 reviews
Hand Cream
Laura
Hand Cream

I absolutely love this hand cream! It makes my hands really soft and smooth and is seriously a life saver for me! My hands are very sensitive, and I have severe allergic reactions to most soaps and lotions. They are also usually very cracked and dry in the winter, to the point of bleeding, and the only thing I have previously been able to put on them that doesn't make them have an allergic reaction when they are this dry are ointments that are similar to Vaseline, which of course isn't good if I'm working or trying to get anything done. I had pretty much given up on ever finding a lotion or hand cream that didn't make me have a strong allergic reaction, but this one is it! I have no negative reactions to it, and it has a nice but very subtle smell, and it makes my hands soft and moisturized, even if they are dry and cracked beforehand. I bought 6 and keep them at various places around my house, in my purse, and at work, so I always have one handy!

Calming Facial Cleanser
Sv
Calming Facial Cleanser

As someone who is prone to severe hormonal acne and sensitive skin , have tried countless so called natural facewashes but nothing helped and only worsened my condition. Amaranth facial cleanser is really a game changer . Been using this cleanser for a couple months and dang !!! My skin has become less bumpy and more plumpy!!!
It doesn’t show its effect in a single wash but with consistent usage it sure does work a miracle !!

Rejuvenating Facial Oil
J.R.
Rejuvenating Facial Oil
Amazing results!

I've been using the facial oil as a part of my daily routine, and it's been perfect for keeping my face feeling soft and moisturized. I highly recommend!

Rejuvenating Facial Oil
V.
Rejuvenating Facial Oil
Feel good!

Bought the oil and mask as my friend recommended. Oil is so silky and face felt really smooth on applying. Helped with dryness and my skin feels radiant.
Tried the mask and it is equally good. Skin feels rejuvenated..
Definitely recommend both of them.

Rejuvenating Facial Oil
M.A.
Rejuvenating Facial Oil
Absolutely love this product!!

"Love this facial oil! Softens and brightens my skin, reducing fine lines and wrinkles. Perfect addition to my daily skincare routine!"

Healing Herbs Mask
N.
Healing Herbs Mask
Love this product!

I use this 2x a week and have noticed a difference in my skin. The light exfoliation when washing it off is great. My complexion and hyperpigmentation has gotten better from this product.

Healing Herbs Mask
S.M.
Healing Herbs Mask
Love the Face Mask.

I use the face mask one a week and I have noticed it reduced dullness and uplifted my face skin. I love it and I would definitely recommend it.

Rejuvenating Facial Oil
T.K.
Rejuvenating Facial Oil
all around heathier skin

I’ve been using this product everyday for a couple months and I’ve seen a big reduction in small acne scars. My skin is definitely brighter and more moisturized. It absolutely looks healthier than it did several months ago. I would recommend this to everyone I know.

Shop the Rejuvenating Facial Oil

Facial Skincare

1 5

Body Skincare

  • Hand Cream

    Hand Cream

    Sold out

    Hand Cream

    $35.00 USD
    $35.00 USD
    Sold out
  • Body Lotion

    Body Lotion

    Body Lotion

    $40.00 USD
    $40.00 USD
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Sanctuary cow portrait — vegan-ethics signal for Amaranth by Agaja What we stand on

What we stand on

We're vegan-owned because the animals deserve it — and because dairy, beeswax, and lanolin are some of the most consistent inflammation drivers in skincare. We name our ingredients because hiding the formulation behind "proprietary blend" language is how the industry lies politely. And we're Ayurvedic because 5,000 years of practice has more to teach us about real skin care than any $200 serum's marketing budget.

Read our story
Amaranth by Agaja brand story

Why "Amaranth"?

Amaranth is a flower that holds its color long after it's cut. In Greek, the name means "unfading." It's the visual metaphor for what we're trying to do with skin: build a practice that holds, that compounds, that doesn't fade as quickly as the next trend does. Plus, amaranth is one of the original superfoods of South Asia — a quiet, ancient ingredient that survived everything modern food culture tried to forget.

Read Agaja's story

The Journal

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